Senior Manager of Design
EverCommerce: '23 - Present
Design Team Manager
EverCommerce (prev. Brighter Vision): '20 - '23
Senior Lead Designer
Brighter Vision: '19 - '20
Lead Designer
Brighter Vision: '18 - '19
Support Specialist
Brighter Vision: '17 - '18
• Team Leadership & Strategy: Managed a 10-member design team, aligning objectives with company OKRs to drive efficiency and maintain an NPS of 65.
• Brand Integration: Unified 7 distinct brands into a cohesive corporate identity, ensuring consistent visual messaging across digital and print platforms.
• Process Optimization: Streamlined workflows to reduce website build times by 76%, cutting project completion from 60 to 14 days.
• Revenue Growth: Led branding and marketing initiatives that increased sales by 102% and boosted MQLs by 72%.
• Enterprise Client Retention: Revamped social media design strategy, generating an additional $314K ARR.
• Product Launch Success: Led the development and market launch of over 10 new product offerings, resulting in $1.5M in new ARR within 30 days of go-to-market.
• Design System & Automation: Established a component-based design system, cutting production time by 30% and enabling faster campaign execution with scalable design assets.
• Data-Driven Execution: Integrated A/B testing and performance tracking into design strategies, ensuring data-driven optimizations that maximized marketing effectiveness.
• Cross-Functional Leadership: Partnered with executive leadership, marketing, and sales teams to align branding efforts with business goals, strengthening brand presence across all channels.
