A scalable, high-performing landing page template designed to maximize partner conversions. By leveraging Webflow’s CMS Collection feature, the template seamlessly integrates each partner’s branding while maintaining EverConnect’s design consistency. Now live across 25+ partners, this solution has led to an all-time high in MQL conversions.
EverConnect needed a high-converting landing page template for partners to use during webinars and events. However, with so many partners, manually building each page was an inefficient use of time and resources. The challenge was creating a scalable solution that maintained brand consistency while seamlessly integrating each partner’s unique identity.
Develop a flexible, reusable landing page template that could be quickly customized for any partner while staying faithful to the EverConnect Family of Brands guidelines. The page needed to blend EverConnect’s branding with each partner’s look and feel to ensure a cohesive and trusted user experience.
By leveraging Webflow’s CMS Collection feature, I built a dynamic system that automatically pulls in each partner’s logo, offerings, disclaimer text, and conditional features like websites, SEO, and PPC services. This template has now been implemented across 25+ partners, leading to an all-time high in marketing-qualified lead (MQL) conversions.