Bark Howloween

Bark had underwhelming conversion rates for its previous holiday specials, missing opportunities to turn seasonal promotions into lasting subscriptions. They needed a fresh approach—one that optimized user experience, improved engagement, and drove sign-ups more effectively.

Create a high-converting landing page that outperformed previous holiday campaigns. The page needed to streamline the user journey, enhance visual appeal, and maximize accessibility and speed to ensure more visitors became subscribers.

Although the project was ultimately canceled before launch, my Bark Halloween Landing Page went through extensive user testing, achieving strong page speed and accessibility scores. The data suggested that, if implemented, the page would have been their best-performing holiday landing page to date.